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This strategy is particularly efficient for luxury brands that are looking to position themselves in the marketplace as exclusive and premium.<br><br>Despite their many benefits there are some concerns about the use of mystery boxes. It can be problematic to judge something based on a subjective view. What is important to one buyer could be useless to another. The contents of a mystery box may also be inconsistent and cause feelings of disappointment or even waste.<br><br>It is important to ensure that buyers do their homework and review the seller prior to making an purchase. It is also important to be aware that mystery boxes may have a negative impact on the environment, as they are packed with a lot of packaging which could end up being thrown away.<br><br>Mystery boxes are a great way for retailers to boost revenues during the sales season. It is crucial to be transparent about the contents and value of their boxes. 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