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This is particularly relevant for subscription services that require a certain degree of trust. However, the popularity of mystery boxes is diminished by the possibility of dissatisfaction with undesired or low-quality products. Furthermore, illegal practices and scams by some companies have damaged the reputation of the industry.<br><br>Despite the controversies that surround mystery boxes, they are a great tool for creating buzz and engagement for the brand. By using the element of surprise the mystery boxes can increase sales of your product and boost engagement on social media platforms such as YouTube and TikTok. 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