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You can then use this trust to boost your subscription sales and increase growth.<br><br>Food boxes<br><br>Mystery boxes tap into the excitement-seeking nature of consumers by providing an unboxing experience that includes an element of surprise. They are a fad among influencers and streamers on platforms like TikTok and YouTube who share their experiences with their fans to increase brand awareness and engagement. These boxes are usually curated to cater to specific interests like gaming, beauty or food. Based on the contents of each box, they can differ in price and value. While this phenomenon has generated excitement, there are a number of ethical concerns worth examining.<br><br>While mystery boxes are a great way to increase brand recognition and attracting new customers you must devise a strategy which is sustainable and aligned with your company's goals. 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